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A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
Desarbo, Wayne S.; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10008052526
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A new constrained stochastic multidimensional scaling vector model: An application to the perceived importance of leadership attributes
Scott, Crystal J.; DeSarbo, Wayne S. - In: Journal of modelling in management 6 (2011) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10008887293
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Corporate marketing leaders: the key attributes
Scott, Crystal J. - In: Journal of business strategy 34 (2012) 1, pp. 41-46
Persistent link: https://www.econbiz.de/10010064910
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The impact of customer satisfaction on chief marketing officer's compensation
Lee, Heiwai; Scott, Crystal J. - In: The journal of applied business research 29 (2013) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10010096680
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Disaggregate market share response models
Desarbo, Wayne S.; Degeratu, Alexandru M.; Ahearne, … - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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Incorporating context effects in the multidimensional scaling of 'pick any-N' choice data
Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne S.; … - In: International journal of research in marketing : IJRM ; … 16 (1999) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10006196035
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Judgments of brand similarity
Bijmolt, Tammo H.A.; Wedel, Michel; Pieters, Rik G.M.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10006199590
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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne S. - In: Journal of marketing 57 (1993) 4, pp. 60-71
Persistent link: https://www.econbiz.de/10006008189
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The Stochastic Modeling of Purchase Intentions and Behavior
Young, Martin R.; DeSarbo, Wayne S.; Morwitz, Vicki G. - In: Management science : journal of the Institute for … 44 (1998) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10006098710
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A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis
Ramaswamy, Venkatram; Anderson, Eugene W.; DeSarbo, Wayne S. - In: Management science : journal of the Institute for … 40 (1994) 3, pp. 405-417
Persistent link: https://www.econbiz.de/10006104913