Similar Search Results

Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Review of marketing research 9 (2012), pp. 13-50

Persistent link: https://www.econbiz.de/10010008939

Akaka, Melissa Archpru; Alden, Dana L - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 37-57

Persistent link: https://www.econbiz.de/10008385873

Akaka, Melissa Archpru; Chandler, Jennifer D. - In: Marketing theory 11 (2011) 3, pp. 243-260

Persistent link: https://www.econbiz.de/10009870765

Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10009870753

Muñiz Jr, Albert M.; Schau, Hope Jensen - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 737-747

Persistent link: https://www.econbiz.de/10006644492

Schau, Hope Jensen; Gilly, Mary C. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 385-404

Persistent link: https://www.econbiz.de/10006648884

Kozinets, Robert V.; Hemetsberger, Andrea; Schau, Hope … - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 339-354

Persistent link: https://www.econbiz.de/10008258011

Schau, Hope Jensen; Muñiz Jr, Albert M.; Arnould, Eric J. - In: Journal of marketing 73 (2009) 5, pp. 30-51

Persistent link: https://www.econbiz.de/10008317787

Schau, Hope Jensen; Dellande, Stephanie; Gilly, Mary C. - In: Journal of retailing 83 (2007) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10007599008

Lancioni, Richard A.; Smith, Michael F.; Schau, Hope Jensen - In: Industrial marketing management : the international … 32 (2003) 3, pp. 211-218

Persistent link: https://www.econbiz.de/10006258115