The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
| Year of publication: |
2008
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|---|---|
| Authors: | Kozinets, Robert V. ; Hemetsberger, Andrea ; Schau, Hope Jensen |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 28.2008, 4, p. 339-354
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