Tait, Peter R.; Miller, Sini; Abell, Walter; … - Australian Agricultural and Resource Economics Society … - 2011
have sustainability credentials, and that these can be verified. There are significant and increasing pressures in key … willingness to pay for sustainability attributes by consumers in Japan and the UK. The role of label presentation format is … investigated: text only, text and graphical, and graphical only. Results indicate that sustainability attributes influence …