Grunert, Klaus G.; Hieke, Sophie; Wills, Josephine - In: Food Policy 44 (2014) C, pp. 177-189
This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on … size of 4408 respondents. Respondents expressed medium high to high levels of concern with sustainability issues at the … sustainability was limited, but understanding of four selected labels (Fair Trade, Rainforest Alliance, Carbon Footprint, and Animal …