Showing 1 - 10 of 150
This paper discusses the use of forced restriction of food choice as an instrument of food policy by using the mandatory Helsinki School District weekly vegetarian day as a natural experiment. Overall, the results show that the initiative produced a mixture of intended and unintended effects. On...
Persistent link: https://www.econbiz.de/10010865661
This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on … size of 4408 respondents. Respondents expressed medium high to high levels of concern with sustainability issues at the … sustainability was limited, but understanding of four selected labels (Fair Trade, Rainforest Alliance, Carbon Footprint, and Animal …
Persistent link: https://www.econbiz.de/10010744142
In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable … products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results …, as well as the People, Planet and Prosperity dimensions of the Triple-P definition of sustainability. In the motivational …
Persistent link: https://www.econbiz.de/10010573787
Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be...
Persistent link: https://www.econbiz.de/10010988649
Persistent link: https://www.econbiz.de/10010988659
Misleading information and unfair commercial practices have to be viewed against the background of what consumers otherwise do, i.e., what their purchase decisions look like when no misleading information or no unfair commercial practices are in place. This article provides some of this...
Persistent link: https://www.econbiz.de/10010988672
The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview of the concept, it suggests a cognitive approach to the...
Persistent link: https://www.econbiz.de/10010993035
Persistent link: https://www.econbiz.de/10010888185
Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global...
Persistent link: https://www.econbiz.de/10010901838
Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff, Elfenbein, & Staw, 2010; Kimble & Cooper, 1992; Smith & Schwartz, 2003). The current study adds to the existing literature by using qualitative analysis to investigate the way fans make...
Persistent link: https://www.econbiz.de/10010906936