CRISTOBAL, Eduard; MARIMON, Frederic; DARIES, Natalia; … - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 11 (2010) 5, pp. 779-798
This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of...