Ľubica, Knošková - In: Studia Commercialia Bratislavensia 4 (2011) 13, pp. 91-101
The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical … models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of … design management relates to certain management activities, methods and skills that are required to optimize and manage …