Business strategies in general and marketing strategies in particular are a factor of significant importance when it …’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on … the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation …

-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are … significant role within the marketing activities’ development for marketing specialists, namely: management by objectives … significant results on the development of marketing programs comprised within them. Similarly to the management by objectives, the …

insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen … only as a supplement to business. However, marketing is not just a functional component of the business; it is also the … basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching …

Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of … analysis, showing the feature in the marketing of innovative enterprises. …

constraints, marketing service providers play an essential role in developing the businesses of small and micro producers. Based … on three case studies of marketing service providers -from Colombia, Nicaragua and El Salvador- dealing with handicrafts …-term sustainability of marketing services. The study discusses the impact ancillary services have on the ability for partial or full cost …

issues of consultancy support to small and medium enterprises. Displaying the virtual absence of marketing support for …

Marketing für ostdeutsche Produkte (Verbesserung von Marketing und Design, Unterstützung von Messebeteiligungen) weisen daher in …

, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous … concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable … banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and …