В статье рассмотрены сущность и текущее состояние рынка образовательных услуг; дана оценка положения России на этом рынке. Выявлены основные формы глобализации...

This article is concerned with counting and identifying those customers who are still active. The issue is important in at least three settings: monitoring the size and growth rate of a firm's ongoing customer base, evaluating a new product's success based on the pattern of trial and repeat...

The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...

Анализ состояния и развития рынка чая в г. Астрахани позволил сделать ряд выводов. Ассортимент чая достаточно разнообразен, наряду с традиционным черным и...

A random sample of 400 homes in Perth responded to a life style instrument and to a series of questions on radio listening patterns. Respondents were clustered into a number of groups based upon their self reported listening frequencies of the radio stations in Perth. Multiple discriminant...

A random sample of 400 homes in Perth responded to a life style instrument and to a series of questions on television viewing habits. Respondents were divided into a number of groups based upon their self reported viewing frequencies of the three available Perth television channels. Using...

Marketers have traditionally used gender to segment markets. Due to socially prescribed gender roles some products are thought more suitable to target women, while others more suitable to males. For example, automobiles have been traditionally targeted towards males, assuming that it would be...

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as...

A recent development in marketing research concerns the incorporation of dynamics in consumer segmentation.This paper extends the latent class Markov model, a suitable technique for conducting dynamic segmentation, in order to facilitate lead generation.We demonstrate the application of the...