Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of Business Ethics 109 (2012) 4, pp. 463-481
speaking, disapproval of unethical research conduct has grown across the board in the last 20 years for both managers and … environment. Compared to marketing researchers, managers tend to think that unethical research conduct occurs more frequently …. Those who conduct marketing research or use its findings (i.e., marketing researchers and managers) are less tolerant of …