Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Marketing Science 16 (1997) 3, pp. 246-255
Side payments, known politely as gainsharing and pejoratively as bribery, are prevalent in marketing. Indeed, many management schools have added ethics modules to their basic marketing courses to discuss these issues and there is much discussion of side payments in the literature (e.g., Adams...