A mathematical model was developed for opinion propagation on online social networks using a scale-free network with an adjustable clustering coefficient. Connected nodes influence each other when the difference between their opinion values is less than a threshold value. The model is used to...

The instrumental benefits of firm’s CSR activities are contingent upon the stakeholders’ awareness and favorable attribution. While social media creates an important momentum for firms to cultivate favorable awareness by establishing a powerful framework of stakeholder relationships, the...

The present study classifies the characteristics of YouTube use by South Korean newspapers in terms of both “local proximity” and “reported them” of news content. Several kinds of data related to news production and consumption were collected from the opening of the YouTube account to...

Research has examined the role of social media during the time of a crisis in various fields; however, there is a paucity of research in this area as it relates to tourism. Moreover, few studies have examined at-risk populations, such as tourists, in times of crisis. To assess the drivers of...

Emerging cyber-collective social movements (CSMs) have frequently made headlines in the news. Despite their popularity, there is a lack of systematic methodologies to empirically study such movements in complex online environments. Using the Al-Huwaider online campaign as a case to illustrate...

South Korea was first introduced to luxury brands in the 1990s. Since then, a great interest in luxury products, or myungpoom, and foreign products, called waejae, has developed. Despite the strong preference for fashion products from the United States and Europe, Sang A, a brand founded by a...

Current study aims to indentify the underlying belief dimensions that influence consumer attitudes toward social media advertising in a collectivistic cultural context of South Asia. It also examines the influence of consumers’ favorable attitudes toward social media advertising on their ad...

Cyber harassment can have harmful effects on social media users, such as emotional distress and, consequently, withdrawal from social network sites or even life itself. At the same time, users are often upset when network providers intervene and deem such an intrusion an unjust occurrence. This...

Since the development of Web 2.0 (or social media) sites such as Facebook, Twitter, Blogger, and various forums and communities, online users from all over the world have been exposed to a completely new means of information sharing: electronic word of mouth (e-WOM). Due to the fact that it is a...

Social media provide fans with an additional means to engage with their team and are a valuable forum for sport organizations to better understand fan motivations and strengthen fan relationships. This study contributes to emerging research on the nature of social media use by revealing the...