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questions. The findings offer some useful considerations for marketing managers, especially on topics such as product …
Persistent link: https://www.econbiz.de/10010669649
The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...
Persistent link: https://www.econbiz.de/10010669600
The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...
Persistent link: https://www.econbiz.de/10010669612
For membership programmes, segmentation is an important marketing tool to define groups who share common …
Persistent link: https://www.econbiz.de/10010816759
An empirical study was conducted of employed professionals, representative of the marketing and financial services …
Persistent link: https://www.econbiz.de/10008755371
life sciences, where patents are critical to competition, need an enabling environment to institutionalise innovation and …
Persistent link: https://www.econbiz.de/10005080978
Persistent link: https://www.econbiz.de/10008751744
This paper examines the phenomenon of international R%D collaboration in the form of cross-national patenting. Using a unique dataset on patents from the USPTO for a maximum of 125 countries over the period 1975-2005, we show that, despite the potential for technological advancement arising from...
Persistent link: https://www.econbiz.de/10010670233
Data on broadband performance shows that Japan and Korea are significantly ahead of the USA and Europe. Korea is by far the global front-runner in terms of broadband penetration. However, Japan is the global leader in terms of speed, price and diffusion of advanced technology (specifically...
Persistent link: https://www.econbiz.de/10008563454
Persistent link: https://www.econbiz.de/10008520098