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This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...
Persistent link: https://www.econbiz.de/10010861603
Using cross-sectional and longitudinal data from a national sample spanning the adult life span, age differences in anger and sadness were explored. The cross-sectional and longitudinal findings consistently suggest that the frequency of anger increases during young adulthood, but then shows a...
Persistent link: https://www.econbiz.de/10010954561
This article examines what attention to subjectivity and emotion can bring to understandings of participatory resource …. Moving forward, we offer some suggestions of new tools and approaches (e.g. emotion work, participatory performance, and …
Persistent link: https://www.econbiz.de/10010931280
paper offers a critical examination of the ways in which emotion is sometimes utilised as a resource by students in Higher … Education (HE). It begins by reviewing a number of psychological and sociological studies of emotion, before moving on to an … examination of the role of emotion in the HE context. Devised as a qualitative case study located in a modern English university …
Persistent link: https://www.econbiz.de/10011210247
We investigate experimentally whether emotions affect bidding behavior in a firstprice auction. To induce emotions, we confront subjects after a first auction series with apositive or negative random economic shock. We then explore the relation between emotions andbidding behavior in a second...
Persistent link: https://www.econbiz.de/10011255774
Trust is acknowledged as a central tenet of business relationships. Yet for all the attention it receives, rarely has trust been investigated in the Chinese business setting. This paper uses an emic approach to unearth some within-culture ‘truths’ about Chinese notions of trust in business...
Persistent link: https://www.econbiz.de/10011259948
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