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Market orientation, innovation and organizational commitment in industrial firms
Moreira, Antonio Carrizo; Silva, Pedro Miguel - In: Tržište/Market 25 (2013) 2, pp. 123-142
(innovation, organizational commitment and performance) of market orientation in industrial SMEs.This article follows a new … orientation influences innovation and innovation, in its turn, influences business performance. Moreover, market orientation and …
Persistent link: https://www.econbiz.de/10011007035
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The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation
Micheels, Eric T.; Gow, Hamish R. - Agricultural and Applied Economics Association - AAEA - 2010
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009020414
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Entrepreneur proactiveness and customer value: the moderating role of innovation and market orientation
Shabbir, Shahbaz; Ahmed, Khursheed; Kaufmann, Hans Ruediger - In: World Review of Entrepreneurship, Management and … 6 (2010) 3, pp. 189-205
value through innovation and market orientation. The paper also aims to investigate the differences in perception of … entrepreneur (n = 60) and the other for firm customer (n = 60). Data for entrepreneur proactiveness, innovation and market … clear from the results that innovation and market orientation mediate the relationship between entrepreneur proactiveness …
Persistent link: https://www.econbiz.de/10008755705
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The Mediating Effect of NPD-Activities and NPD-Performance on the Relationship between Market Orientation and Organizational Performance
Langerak, Langerak, F.; Hultink, Hultink, E.J.; Robben, … - Erasmus Research Institute of Management (ERIM), … - 2000
Empirical research has demonstrated that a market orientation has in general a positive effect on organizational performance. The potential benefits of a market orientation have, however, not been realized because academics and practitioners do not yet understand the modus operandi that...
Persistent link: https://www.econbiz.de/10010731423
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Orientación estratégica, innovación y resultados en PYMES de nueva creación: el rol del marketing
Gómez Villanueva, Jorge; Llonch Andreu, Joan; Rialp … - In: Cuadernos de Gestión (2010)
[ES] A pesar del importante papel de las PYMES de nueva creación en el desarrollo económico, no tenemos constancia de trabajos que hayan abordado de manera simultánea el estudio de la relación entre tres orientaciones estratégicas clave como son la orientación emprendedora (OE), la...
Persistent link: https://www.econbiz.de/10011277720
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INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY
AKMAN, GÜLŞEN; YILMAZ, CENGIZ - In: International Journal of Innovation Management (ijim) 12 (2008) 01, pp. 69-111
Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of … this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation … innovation strategy. Then it examines the relationships between these factors and the innovative capability. A practical research …
Persistent link: https://www.econbiz.de/10004970202
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Positional Advantage within Small Farms: Evidence from Illinois
Micheels, Eric T.; Gow, Hamish R. - European Association of Agricultural Economists - EAAE - 2009
orientation, entrepreneurship, innovation and learning are first-order indicators of positional advantage and that the positional …
Persistent link: https://www.econbiz.de/10004998953
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Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers
Micheels, Eric T.; Gow, Hamish R. - In: International Food and Agribusiness Management Review 12 (2009) 3
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10008489936
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Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry
Micheels, Eric T.; Gow, Hamish R. - In: International Food and Agribusiness Management Review 11 (2008) 3
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10008546410
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The Mediating Effect of NPD-Activities and NPD-Performance on the Relationship between Market Orientation and Organizational Performance
Langerak, F.; Hultink, E.J.; Robben, H.R.S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2000
Empirical research has demonstrated that a market orientation has in general a positive effect on organizational performance. The potential benefits of a market orientation have, however, not been realized because academics and practitioners do not yet understand the modus operandi that...
Persistent link: https://www.econbiz.de/10005288380