, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and … information services (LIS). It discusses the strategic planning required for LIS marketing. This conceptual paper also attempts to … analyze the extended marketing mix or ‘seven Ps’ in the context of LIS marketing. …

Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the … contribute to the conceptual understanding of the notions of Management Marketing and Marketing Management, but also brings some … information concerning other expressions linked to these two notions, namely: management of marketing activities (or Management of …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The … Management Marketing and Marketing Management, but also brings some information concerning other expressions linked to these two … notions, namely: management of marketing activities (or Management of marketing), marketing of management, managerial …

Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … design, and statistical analysis techniques were examined as part of theory development and testing. The review establishes a …

Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig …