Menkhaus, Dale J.; Colin, Damien P. M.; Whipple, Glen D.; … - In: Agribusiness 9 (1993) 1, pp. 57-63
The objective of this study was to identify perceived characteristics of beef which impact quality perception. Results indicate that concerns with beef related to cholesterol and calorie content, artificial ingredients, convenience characteristics, how it is displayed in the store, and expense...