Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef
Year of publication: |
1993
|
---|---|
Authors: | Hoffman, Elizabeth ; Menkhaus, Dale J. ; Chakravarti, Dipankar ; Field, Ray A. ; Whipple, Glen D. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 12.1993, 3, p. 318-338
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | auctions | pretest market |
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