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The world tobacco industry : trends and prospects
Liemt, Gijsbert van - International Labour Organization (ILO), United Nations - 2001
Focuses on cigarette manufacturing in the 1990s.
Persistent link: https://www.econbiz.de/10010965728
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The World Demand for UK Tobacco
Ensor, Tim - In: Journal of Economic Studies 19 (1992) May, pp. 38-47
The decline in cigarette consumption within developed countries makes the exploitation of new markets particularly important to tobacco companies. UK data on exports is used to show that, by splitting the sample into three groups, income and prices have significant but different effects on...
Persistent link: https://www.econbiz.de/10008481977
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The effects of tobacco taxes on health : an analysis of the effects by income quintile and gender in Kazakhstan, the Russian Federation, and Ukraine
Denisova, Irina; Kuznetsova, Polina - Economics Research, World Bank Group - 2014
The main objectives of this paper are to estimate the burden of tobacco-caused mortality as a whole and by main tobacco-related diseases in Kazakhstan, the Russian Federation, and Ukraine, and to assess the distributional health impact of an increase in tobacco taxation in these three countries....
Persistent link: https://www.econbiz.de/10011100429
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Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
pharmaceutical firms mainly focus on the role of R&D. In this paper, we investigate the impact of advertising and product …€™ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product … differentiation. Since the 1990s, the return of advertising has become three times larger than that of R&D. In addition, we found that …
Persistent link: https://www.econbiz.de/10005288605
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Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), … - 2007
pharmaceutical firms mainly focus on the role of R&D. In this paper, we investigate the impact of advertising and product …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product … differentiation. Since the 1990s, the return of advertising has become three times larger than that of R&D. In addition, we found that …
Persistent link: https://www.econbiz.de/10010837584
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Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - In: Journal of Health Economics 32 (2013) 1, pp. 268-285
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …
Persistent link: https://www.econbiz.de/10010608419
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Advertising as a Signaling Device in the Swedish Pharmaceuticals Market
Hellström, Jörgen; Rudholm, Niklas - Institutionen för Nationalekonomi, Umeå Universitet - 2003
The paper empirically studies whether pharmaceutical firms uses advertising as a signal for high quality drugs. A …
Persistent link: https://www.econbiz.de/10005652054
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Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - C.E.P.R. Discussion Papers - 2010
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We … show that advertising strategies are strategic substitutes, with the better quality drugs being the ones that are most …
Persistent link: https://www.econbiz.de/10008680762
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung … Vergleich zu den Budgets innerhalb den Ländern der ersten Welt in der Regel erheblich geringer ausfallen. Der vorliegende …
Persistent link: https://www.econbiz.de/10010981045
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The Primacy of Public Health Considerations in Defining Poor Quality Medicines
Newton, Paul N; Amin, Abdinasir A - eSocialSciences - 2012
the World Health Organization (WHO) should be encouraged and supported to take a more prominent role in improving the …
Persistent link: https://www.econbiz.de/10009393988