LUKIC, Radojko - In: Economia. Seria Management 14 (2011) 1, pp. 25-39
brands, house brands, own brands). Because of economic importance, both in theory and in practice, more complex stress was … retail, in particular, on cost, gross margin, profit, in other words, on profit indicators, such as: rate of profits from … sales, profit rate of assets and the rate of profit of the share capital. Having such starting point, this paper attempts to …