Der Einzelhandel nutzt zwar schon seit langem die Moeglichkeiten der Warenbeschaffung im Ausland. Auf der Absatzseite hat man sich jedoch auf nationale oder auf regionale Maerkte konzentriert. Gedraengt von der Wachstums- und Ertragsschwaeche daheim nutzen die Einzelhandelsunternehmen nun ihre...

Understanding how culture influences consumer behaviors is crucial to success in international marketing. In this monograph, the authors present a conceptual and empirical framework for understanding how culture impacts consumer behaviors, and recommend seven analytical steps for understanding...

Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global...

The paper assesses the generalizability of Speed and Thompson's (2000) model of the determinants of sponsorship response to an important and growing market for sponsorship (China). It extends the model by considering differences in effects for foreign and domestically owned sponsors and the role...

This paper demonstrates that radical regulatory changes can be tantamount to technological revolutions by studying Indian pharmaceutical firms. It shows that radical regulatory changes such as the Indian Patent Act of 1970, the New Industrial Policy of 1991 and the signing of TRIPS (Trade...

The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...

This paper envisages looking at the theories related to the study of the Country of Origin Effect (COE), specifically in relationship with two types of products: goods with physical appearance and services. It starts from the growing international character of different types of products and...

In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...