Patriot games? Determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Year of publication: |
2015
|
---|---|
Authors: | Petrovici, Dan ; Shan, Yujian ; Gorton, Matthew ; Ford, John |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 6, p. 1324-1331
|
Publisher: |
Elsevier |
Subject: | Event sponsorship | International marketing | Domestic Country Bias | Patriotism |
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