und Handlungsempfehlungen für das digitale Marketing abgeleitet. Für alle Beschaffungsprozesse gilt, dass aufgrund der … zunehmenden Digitalisierung des Online-Bereichs in den nächsten Jahren bei der Kommunikationspolitik der Fokus zunehmend auf den …

We measure internet bubbles to verify the existence and evaporation of the internet bubble in early 2000. Then, we … compare investor responses to internet stocks with those to traditional stocks to find how the internet bubble formed …. Empirical results confirm that the internet bubble existed between 1998 and 1999, but began to evaporate in early 2000. Further …

and of practical value to companies engaging in internet marketing in emerging markets. Managerial implications of these … internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate …

gathered directly from Pricegrabber.com, one of the internet's most popular and comprehensive online shopping …

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …