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International University Education: An Australian Perspective

Lawley, Meredith A.; Yau, Oliver H. M. - In: Journal of Marketing for Higher Education 8 (1997) 1, pp. 25-39

<title>ABSTRACT</title> International education is an industry currently enjoying considerable growth. A starting point for ensuring that Australia and other destination countries remain competitive is a knowledge of how and why international students choose destinations for education. The purpose of this...

Persistent link: https://www.econbiz.de/10010972936

Changing roles and values of female consumers in China

Lee, Jenny S. Y.; Yau, Oliver H. M.; Chow, Raymond P. M.; … - In: Business Horizons 47 (2004) 3, pp. 17-22

Persistent link: https://www.econbiz.de/10005333586

Relationship marketing the Chinese way

Yau, Oliver H. M.; Lee, Jenny S. Y.; Chow, Raymond P. M.; … - In: Business Horizons 43 (2000) 1, pp. 16-24

Persistent link: https://www.econbiz.de/10005354561

Market orientation and business performance in a Chinese business environment

Tse, Alan C. B.; Sin, Leo Y. M.; Yau, Oliver H. M.; … - In: Journal of Business Research 56 (2003) 3, pp. 227-239

Persistent link: https://www.econbiz.de/10005474223

Relationship marketing orientation: scale development and cross-cultural validation

Sin, Leo Y. M.; Tse, Alan C. B.; Yau, Oliver H. M.; … - In: Journal of Business Research 58 (2005) 2, pp. 185-194

Persistent link: https://www.econbiz.de/10005477726