The development of a scale for measuring relationship marketing orientation
Oliver H. M. Yau ...
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Yau, Oliver H. M. (contributor) |
| Publisher: |
Hong Kong : RCCM |
| Subject: | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | 28, 2 S graph. Darst |
|---|---|
| Series: | Working paper series. - Hong Kong : [Chinese Management Research Centre, Faculty of Business, City University of Hong Kong], ZDB-ID 2949563-5. - Vol. RCCM99-01-0 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 20 - 24 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001559170