Mit ihren vier Perspektiven - finanzielle Perspektive, Kundenperspektive, interne Prozeßperspektive sowie Lern- und Entwicklungsperspektive - informiert die Balanced Scorecard in einem ausgewogenen Bild über die aktuelle Zielerreichung und die zukünftigen Erfolgsmöglichkeiten eines...

Previous studies on the internationalization of small and medium-sized enterprises (SMEs) have typically compared the performance of internationalized SMEs (I-SMEs) with that of non-internationalized SMEs. However, not all I-SMEs can successfully lead the international market either unless they...

In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects. The study is based on 948 customer interviews and an analysis of...

Help within genetically related and unrelated organisms as well as investments of investors holding shares to different degree including charity can be understood within the ensemble concept. In an ensemble transfer of substrate from a source to a sink may result in superadditivity as well as...

Ostdeutsche Betriebe weisen eine geringere Exportquote als Betriebe in den alten Bundesländern auf. In diesem Artikel werden mögliche Ursachen dafür aufgezeigt. Über eine Analyse auf einzelbetrieblicher Ebene wird herausgearbeitet, welche Faktoren für die Beteiligung der Betriebe am...

Von einem Matthäus-Effekt wird gesprochen, wenn ein Teil des gegenwärtigen Erfolgs auf vergangene Erfolge zurückzuführen ist. Auf die Wissenschaft übertragen, bedeutet dies, dass berühmte Forscher auch deshalb zitiert werden, weil sie berühmt sind. Der vorliegende Beitrag illustriert, wie...

Relationships are an extremely important resource for organizations, no matter their activities. This resource can and should be used efficiently in order to reach the organization’s goals. Especially for tourism the relations established by the organization are essential because of the...

The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (<i><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of...

Relationship marketing represents a concept that has been disputed in the last 15 years as being a true paradigm of marketing thinking, or just a new method to apply marketing techniques to the new requirements and transformations into the socio-economic field of contemporary economy. Developing...

Present study, with the title of examining the influence of strategies of creating loyal customers on increasing sales of Kayla company products, is examining key role of strategies of creating loyalty in customers on value of system productivity, value of system satisfaction and decreasing...