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The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it
BMSG, Berkeley Media Studies Group - eSocialSciences - 2012
Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms,...
Persistent link: https://www.econbiz.de/10010945442
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Aspects of the management of electronic public services - considerations on e-gov and the digital divide
Laurentiu, FRATILA; Romeo, FRATILA - In: Economia. Seria Management 12 (2009) 1 Special, pp. 112-122
Electronic government (E-Gov) is the use of technology, particularly Web-based Internet applications, to enhance the access to …
Persistent link: https://www.econbiz.de/10004966430
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REFORMING THE PUBLIC ADMINISTRATION THROUGH E-GOVERNMENT GENERALIZATION
ZAMFIR, Andreea - Centrul de Cercetare în Administraţie şi Servicii …
The paper outlines the role of e-government as the main action in order to reform Romanian public services. E-government is a critical constituent of the new information and knowledge-based society and in the last few years had an exponential evolution at the European Unions’ level. The...
Persistent link: https://www.econbiz.de/10008474994
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The Internet, Organisational Change and Community Engagement: The Case of Birmingham City Council
Goodwin, Ian - In: Prometheus 23 (2005) 4, pp. 367-384
This article examines the extent to which the implementation of Internet technology by Birmingham City Council (BCC) is … facilitating new forms of engagement with the communities it serves. The case study presented reveals BCC to be an organisation in … complex, conflict-ridden transition. Networked uses of Internet technologies have resulted in shifts being made towards a new …
Persistent link: https://www.econbiz.de/10009189103
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Mobile Marketing: stato dell'arte e applicazioni pratiche
Sofia, Scatena; Paolo, Mardegan - In: Micro & Macro Marketing (2012) 2, pp. 219-236
«Mobile marketing» implies a new model of marketing that uses newmultimedia and connection tecnologies to observe and analyse choicesand behaviors of end users while engaging them in social and interactiveexperiences which result in added value product and services.Based upon these...
Persistent link: https://www.econbiz.de/10010968541
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QR codes in print advertising: elucidating Indian vogue using content analysis
RAJENDRA, Singh; HEMANT, Bamoriya - In: Management & Marketing 8 (2013) 2
Last couple of yearsobserved tremendous growth in QRCode usages in advertisingworldwide. But, there is lack ofknowledge on orientation of QR Codeusage and various trends related to itlike linkage with incentives, e-contentencoding etc. Further, many expertopine that current application of...
Persistent link: https://www.econbiz.de/10010852142
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Mobile advertisement and consumer behaviour in India
Malhotra, Gunjan; Malhotra, Amit - In: International Journal of Economics and Business Research 8 (2014) 1, pp. 82-92
Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively through mobile advertisement, either using SMS or automated voice calls, has brought explosive growth in the telecom sector in India. The sale of mobile handset has increased...
Persistent link: https://www.econbiz.de/10010884849
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Mobile Marketing in Japan
Lynn, Noah H. N.; Berger, Paul D. - In: International Journal of Social Science Research 2 (2014) 2, pp. 229-242
In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated activities. This growth of...
Persistent link: https://www.econbiz.de/10010937238
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Mobile Marketing
Dominika, Hovančáková - In: Studia Commercialia Bratislavensia 4 (2011) 14, pp. 211-225
In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with...
Persistent link: https://www.econbiz.de/10011008093
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A model for short message service advertising avoidance determinants – an Iranian experience
AZIZI, Shahriar - In: Management & Marketing 8 (2013) 4
Short Message Service (SMS) advertising is a growing phenomenon in the Iranian marketing industry. Many Iranian companies are intensively interested in SMS advertising for its low cost and comprehensive coverage. The vital challenge in using SMS as an advertising medium is mobile avoidance. In...
Persistent link: https://www.econbiz.de/10011019914