This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...

Das Internet etabliert sich zunehmend als Einkaufsplattform. Trotz anhaltend schwacher konjunktureller Lage verzeichnet der Markt für elektronischen Einkauf mit Hilfe von Internettechnologien und verstärkt auch mit mobilen Endgeräten anhaltendes Wachstum. Nachfrager sind angesichts der...

Technology-driven commerce channels, such as the Web, possess several unique features that differentiate them from traditional channels. The interaction between firms operating across these differentiated channels involves interesting competitive dynamics that cannot be captured by isolated...

This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper...

The purpose of this article is to find out if there is a necessity of doing research in business strategies due to differences between businesses in industrial and postindustrial era. Business strategies are a key factor of success. Only a company with a good strategy can beat others in hard...

The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models...

The slow growth in online marketing revenue for newspapers and the industry’s development of online models has not been enough to stop the industry’s pending demise. This problem has arisen from the increased access to free and more recent content on the internet, supplying the consumers...

Die Zielgr��e "Beziehungserfolg" stellt bei der Analyse von B2B-Gesch�ftsbeziehungen seit langem eine erhebliche Rolle. In diesem Beitrag wird der Frage nachgegangen, welche Gr��en typischer Beziehungsmodelle sich ver�ndern, wenn die Transaktionen �ber eine...