Vertrauen in B2C
Elmar-Marius Licharz. Mit einem Geleitw. von Udo Winand
| Alternative title: | Vertrauen im Business-to-Consumer Electronic Commerce |
|---|---|
| Year of publication: |
2002
|
| Authors: | Licharz, Elmar-Marius |
| Publisher: |
Lohmar : Eul |
| Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Geschäftsmodell | Business model | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 270 S. graph. Darst. 21 cm |
|---|---|
| Series: | Reihe Electronic Commerce. - Lohmar : Eul, ZDB-ID 2022743-7. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 2002 u.d.T.: Licharz, Elmar-Marius: Vertrauen im Business-to-Consumer Electronic Commerce |
| Notes: | Efal. : EUR 44.00 (DE), EUR 45.30 (AT) |
| ISBN: | 3-89012-945-5 |
| Classification: | Philosophie und Theorie der Betriebswirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001656649