advertising, price, diffusion, and consumer behavior. Results from these meta-analyses should replace the now discredited zero …

International advertising can be better described as a multicultural advertising, because it passed national borders … their headquarters in USA, or in other states. The key of a successful advertising is the concept of placing the consumer on … will gain a lot. The firms involved in advertising are pemanently facing with the risky situation of being against the …

With the Internet, international marketing has taken on a whole new meaning; however, the decision to standardize or … adapt advertising messages remains a perplexing one for marketers around the world. Therefore, the purpose of this study was … to determine the degree of standardized advertising in print advertisement across different cultures. Content analysis …

The Cannes Lions festival is one of the most important international indicators for professionals in the creative … emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and …

Contemporary notions of marketing - such as international subcultures, the Information Society and the global village …

Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour …

education, advertising regulation, etc. References.. …

-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory … provide insights into the impact of negative press relative to advertising efforts. Specifically, the impact of television … investigated period. With relatively little effort being undertaken and with its cunent strategy, fresh meat advertising is found …