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The current study is an attempt to explore the identity of Glasgow (UK) as a city of Architecture and Design. The study applies the methodology of the ACID test of Corporate Identity Management in a qualitative investigation of 4 different samples of informants (residents of the city,...
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Process-based international strategy studies are few in the service sector, and even fewer in the case of professional services. This paper presents a qualitative study which examines international network dynamics, practices and processes of small advertising agencies (SMAs). Using case studies...
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This paper examines whether the incidence of earnings management by UK firms depends on board monitoring. We focus on two aspects of board monitoring: the role of outside board members and the audit committee. Results indicate that the likelihood of managers making income-increasing abnormal...
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Like commercial marketing, social marketing uses the 4 “Ps” and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries....
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Achieving successful integration of mergers and acquisitions (M&As) continues to pose serious challenges for cross-border acquirers. In this article we suggest that to improve success, the post-acquisition management process should be divided into a number of phases with defined objectives and...
Persistent link: https://www.econbiz.de/10009211524
In this article, we provide a preliminary discussion on the emerging phenomenon of micromultinationals (mMNEs). We argue that mMNEs constitute a distinct body of internationalised firms different from large multinationals and other types of internationalised small businesses, such as 'global...
Persistent link: https://www.econbiz.de/10009211696