The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...

Technology-driven commerce channels, such as the Web, possess several unique features that differentiate them from traditional channels. The interaction between firms operating across these differentiated channels involves interesting competitive dynamics that cannot be captured by isolated...

Retail trade, as an activity in a developed economy, came to its stage of maturity, which means that it contains the number and share of employees that does not increase anymore. This activity can now be understood only if we analyze the value chains for specific products, in which it is an...

One specific form of industry transformation process is the so-called e-transformation, which focuses on the impacts of digitalisation and interconnectedness. Over the course of an industry sector's e-transformation, four characteristic stages of development can be identified to show particular...

The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...

Whilst China is the largest single world economy, e-commerce has been relatively slow to develop, especially within consumer markets. In more advanced e-economies such as the USA the switch between traditional retail sales and e-sales is growing all the time and is predicted to be as high as...

This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...

A common problem to current digital subscription services is how to prevent membership (e.g. account and password) sharing beyond authorised consumers. Unlike traditional subscription services such as wired phone examples, sharing is much more popular in a digital world due to the access of...

In this paper, we attempt to solve the Multiple Campaign Assignment Problem (MCAP) using the Differential Evolution (DE) technique. We believe that the solution of MCAP can enhance business growth and consequently enhances the e-readiness ranking of a country. Multiple campaign assignment is a...

The internet and all other kinds of networks have changed our way of life in general and the way to do business in particular and, as a result, many companies nowadays are conducting and transferring their businesses online. However, some of them are not successful. Until now, the majority of...