A bi-lateral trade agreement between the EU and the South American trading bloc known as Mercosur has been under consideration since 1995, with periodic hiatuses in negotiations since their inception. During the past twelve years there have been concurrent multilateral negotiations taking place...

The results of a three-year study of the objectives, strategies and organization of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated...

This study examines the influences on the international standardization of corporate visual identity for a sample of U.K. multinationals. The results suggest that market entry form and equity holding are associated with the degree of corporate visual identity standardization. Further findings...

This study investigates the effects of foreign and domestic source manipulations on cross-national response rates of business people in two countries: the United States and Britain. The hypothesis that managers from the U.S.A. are more likely to respond than those from Britain is also tested....

With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may...

New Zealand implemented an emissions trading scheme, the NZ ETS, to regulate the production of Greenhouse Gases. This ETS is the first of its kind to include the agricultural sector, as is expected to significantly raise costs to both producers and consumers. The aim of the paper is to assess...

The problem of optimizing advertising across a broad product range, where significant cross elasticities are likely, is explored. A linear-in-logs model is proposed and allocation rules for budgeting across products and media are derived. The model is estimated for a large European variety store...