Showing 1 - 10 of 887
Despertar el humor en torno a las disposiciones normativas contenidas en los cuerpos legales de la antigüedad es el … buen humor, en la redacción de los códigos de Hammurabi, las leyes mosaicas, las Doce Tablas, el Código de Justiniano y …
Persistent link: https://www.econbiz.de/10009292223
Humor is a common dimension of human interaction. Therefore, it has an effect on working groups and organizations. The … influence of humor on interpersonal relationship and behavior has been considered by various enterprises. In this work, we … report that adaptive humor styles employed by leader buffers job related positive affective well-being of employees whereas …
Persistent link: https://www.econbiz.de/10010747384
The aim of this study was to investigate the relationship between humor and Organizational Citizenship Behavior (OCB … conducted using two separate questionnaires. Humor was assessed using the sense of humor questionnaire developed by Sadat … that the “sense of humor in stressful conditions”, “sense of humor in social relations” and “enjoyment of humor” (with a …
Persistent link: https://www.econbiz.de/10010706179
This study attempts to ascertain whether alexithymia, suppression and reappraisal coping, and humor styles account for … affiliative, self-enhancing, aggressive and self-defeating humor style, reappraisal and suppression coping were entered in the … psychological well-being, controlling for the Big Five traits. Suppression and affiliative, self-enhancing and self-defeating humor …
Persistent link: https://www.econbiz.de/10010999054
Evidence of the universal value of humor appears in its widespread use as a communication device. Despite frequent … appearances in advertising, within and across national contexts, researchers tend to treat humor as a culture-bound phenomenon …, without offering universal theories or frameworks for exploring the use of humor-based ad appeals in cross …
Persistent link: https://www.econbiz.de/10011193934
El presente artículo emprende la tarea de dar a conocer el uso de una estrategia aplicada a la mercadotecnia: el Humorismo en su papel de captar la atención de una sociedad moderna y con gusto por el entrenamiento donde se busca una salida sana y divertida de los hechos relevantes del...
Persistent link: https://www.econbiz.de/10010583408
While pictures tell stories, in the case of cartoons, stories also tell pictures. A theory of cartooning suggests that cartoons reflect public sentiment toward issues. As such, cartoons are a useful way of gauging and tracking public sentiment over time. This article uses a historical cartoon...
Persistent link: https://www.econbiz.de/10010591893
humor which can be used during Russian language lessons. …
Persistent link: https://www.econbiz.de/10008836631
Persistent link: https://www.econbiz.de/10009150348
In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals …. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for … Impact of humor in advertising till twenty two years of time, in between period there was lot of research outcomes published …
Persistent link: https://www.econbiz.de/10011271322