Humorous advertising that travels: A review and call for research
Year of publication: |
2015
|
---|---|
Authors: | Crawford, Heather J. ; Gregory, Gary D. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 3, p. 569-577
|
Publisher: |
Elsevier |
Subject: | cross-cultural | humor | advertising | effectiveness | literature review | research framework |
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