Strong market orientation is essential for innovation success! Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on...

"Wie planen die deutschen Unternehmer?" Dieser Frage ist das ifo-Institut schon 1965 einmal nachgegangen. Während damals erst 37% der Industrieunternehmen Gesamtpläne erstellten, waren es nach den neuen Umfrageergebnissen im Jahre 1989 fast 60%. Der Anteil der Unternehmen, die sich auf...

Die ostdeutsche Industrie hat ihre Leistungsfähigkeit in den letzten fünf Jahren erheblich gesteigert. Trotz dieser Fortschritte hinkt sie auf dem Gebiet des Marketing noch immer hinter ihren westlichen Konkurrenten her. Zu diesem Fazit kommt ein vom Bundeswirtschaftsministerium in Auftrag...

"Data fusion techniques typically aim to achieve a complete data file from different sources which do not contain the same units. Traditionally, this is done on the basis of variables common to all files. It is well known that those approaches establish conditional independence of the specific...

"In many large data sets of economic interest, some variables, as wages, are top-coded or right-censored. In order to analyze wages with the German IAB employment sample we first have to solve the problem of censored wages at the upper limit of the social security system. We treat this problem...

"Data fusion techniques typically aim to achieve a complete data file from different sources which do not contain the same units. Traditionally, this is done on the basis of variables common to all files. It is well known that those approaches establish conditional independence of the specific...

"In many large data sets of economic interest, some variables, as wages, are top-coded or right-censored. In order to analyze wages with the German IAB employment sample we first have to solve the problem of censored wages at the upper limit of the social security system. We treat this problem...