The drive to satisfy customers in narrowly defined market segments has led firms to offer wider arrays of products and services. Delivering products and services with the appropriate mix of features for these highly fragmented market segments requires understanding the value that customers place...

Increasingly, conjoint analysts are being asked to design and analyze studies involving large numbers of attributes and/or attribute levels. Various types of approaches, including attribute bridging, Adaptive Conjoint Analysis, and hybrid models have been proposed to deal with the problem. This...

We norm (defined as the limit of an L<Subscript>p</Subscript> norm as p approaches zero). In Monte Carlo simulations, both K-modes and the latent class procedures (e.g., Goodman 1974) performed with equal efficiency in recovering a known underlying cluster structure. However, K-modes is an order of magnitude faster...</subscript>

Over the last decade, numerous methods for the multidimensional scaling (MDS) of perceptions and preferences have been applied by researchers in marketing. However, one notable gap in MDS methodology has been the lack of suitable models for analyzing inherently asymmetric data relationships....

Increasingly, researchers in marketing are recognizing the “lability” of attribute importance weights derived from measurement techniques, such as conjoint analysis. As has been suggested by Simonson and Tversky, attribute importance weights can be sensitive to competitive product context...

Recently, a number of articles have appeared in the marketing literature dealing with (single) product design optimization. The present paper represents a start toward extending this research to product line decisions. We first formulate two versions of the problem and describe their various...

This paper describes a case application of SIMOPT, a product positioning model and decision support system.

Selection of "matched" areas for test marketing is an important undertaking if reliable comparisons among markets are to be made. This usually has been done on a rather arbitrary basis, largely because of the large number of market characteristics on which markets can be viewed as similar or...

Lee Smith's paper (Smith, L. H. 1967. Ranking procedures and subjective probability distributions. Management Sci. 14 (4, December) B236-B249.) is interesting as much for the questions he raises as for the answer he proposes. Those of us who have tried to elicit subjective probability...