While the perceptual nature of corporate reputation is rarely contested, the role of governance and firm financial performance does not have the same consensus. As reputation is an embedded capability that cannot be distinctly valued or traded, the ambiguity in reputation generation clouds...

Recent corporate governance literature on gender diversity within boards has linked the effect of an increase in gender diversity to the firm’s corporate reputation. This paper analyzes the media impact of appointing new directors of Spanish companies at a particularly significant moment,...

During the last decade corporate reputation as one of the central efforts of corporate citizenship behavior has gained increasing attention in scholarly research, as has the way that reputation can serve as an instrument for business purposes. This poses the question of how such reputation will...

This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives...

Corporate reputation accepted as one of the strategic sources is corporate assets which add value to firm and has long-term benefits. Due to the increasing importance, in the recent years, corporate reputation has been an interesting subject for academicians along with the business world. The...

Corporate reputation (CR) is an increasingly emphasized issue in the management and organizational studies. Many research studies on the corporate reputation have revealed the impact of that issue on the informal performances of employees. The purpose of this study is to determine the...

This study investigates the relationship between corporate reputation and a firm's involvement in the least developed countries (LDCs), where the most impoverished base of the pyramid markets are located. We draw upon extant literature in corporate reputation and international business to...

This unique volume expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Based on empirical study and extensive literature review, this book presents different approaches for repairing damaged...

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate...

This paper focuses on presenting an improved model of corporate reputation measurement. This research builds on to the research conducted so far in relation to the instruments used for measuring corporate reputation. It aimed at widening the current theoretical knowledge and research on the...