The emergence of the field of organizational buying behavior in the mid-1960's with the publication of <italic>Industrial Buying and Creative Marketing</italic> (1967) set the stage for a new paradigm of thinking about how business was conducted in markets other than those serving ultimate consumers. Whether it...

This paper suggests an operational approach to strategic planning for international marketing using a portfolio perspective. The need for such a perspective is discussed, followed by an examination of current approaches to international business portfolio analysis and strategic planning. A new...

Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...

Over the last decade, numerous methods for the multidimensional scaling (MDS) of perceptions and preferences have been applied by researchers in marketing. However, one notable gap in MDS methodology has been the lack of suitable models for analyzing inherently asymmetric data relationships....