Similar Search Results

Antecedents of retail salesperson performance: A path-analytic perspective

Dubinsky, Alan J.; Hartley, Steven W. - In: Journal of Business Research 14 (1986) 3, pp. 253-268

Persistent link: https://www.econbiz.de/10005474167

Customizing management training in Central and Eastern Europe: Mini-shock therapy

Gobeli, David H.; Przybylowski, Krzysztof; Rudelius, William - In: Business Horizons 41 (1998) 3, pp. 61-72

Persistent link: https://www.econbiz.de/10005431513

Spread of Marketing Innovations in a Service Industry.

Peterson, Robert A; Rudelius, William; Wood, Glenn L - In: The Journal of Business 45 (1972) 4, pp. 485-96

Persistent link: https://www.econbiz.de/10005781703

Where they come from: CEOs in 1952 and 1980

Kerin, Roger A. - In: Business Horizons 24 (1981) 6, pp. 66-69

Persistent link: https://www.econbiz.de/10005333377

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management Science 30 (1984) 12, pp. 1389-1404

Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...

Persistent link: https://www.econbiz.de/10009213974

Household income data reports in mail surveys

Peterson, Robert A.; Kerin, Roger A. - In: Journal of Business Research 8 (1980) 3, pp. 301-313

Persistent link: https://www.econbiz.de/10005465412

A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis

Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of Business Research 58 (2005) 5, pp. 602-610

Persistent link: https://www.econbiz.de/10005474275

Methodological considerations in corporate mail surveys: A research note

Kerin, Roger A.; Harvey, Michael G. - In: Journal of Business Research 4 (1976) 3, pp. 277-281

Persistent link: https://www.econbiz.de/10005477445

Cannibalism and new product development

Kerin, Roger A.; Harvey, Michael G.; Rothe, James T. - In: Business Horizons 21 (1978) 5, pp. 25-31

Persistent link: https://www.econbiz.de/10005438791