lowering of consumers’ brand loyalty and the growth of price loyalty as well as the consumer acceptance of brand extension and …

study are brand development, brand communication, and brand extension. The case follows a new hire, Natalie, as she joins … forward and developing further strategies to continue to engage the Cavaliers fans and to develop the CavFanatic brand. …

lowering of consumers’ brand loyalty and the growth of price loyalty as well as the consumer acceptance of brand extension and …

lowering of consumers’ brand loyalty and the growth of price loyalty as well as the consumer acceptance of brand extension and …

Brand extension strategy, based on the idea that the built-in value of the familiar brand name is transferable to new … products. The major aim of this research paper was to find out that how consumer evaluate brand Extension. Authors have used … four variables to establish the relationship with the dependent variable “consumer evaluation” of brand extension. The …

Marketers are increasingly leveraging the strength of Brand to enter into various product categories. Using an … extensive survey, the authors examine the evaluation of brand extensions for real brands in hypothetical product categories … analysis, the study identifies brand relevance success factors. The findings indicate that success of brand extensions depends …

brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …

brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …

Two studies demonstrate that strong brand relationship quality (BRQ) enhances consumer judgments about brand extensions …

This article presents the results of a survey dealing with consumer acceptance of a brand extension. A questionnaire … was submitted in order to gain perceptions about sixteen hypothetical brand extensions. By using some regression models …, it was determined which factors affect consumer's attitude toward a brand extension. The original contribution to brand …