determinants of organic food consumption in a mature (Germany) and an emerging (Chile) organic market. Subjects aged 18 or above … Germany. Nevertheless, the findings indicate that the model was able to explain more variance in Germany than in Chile. In … egoistic arguments are significant drivers of attitude towards and intention to buy organic food in Germany. In Chile, only …

marketing information is considered to be suitable, whereas in Germany non-subjective aspects seem to be predominant. Further … pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … performed during 2009 in different locations in Italy and Germany. The focus groups content was transcribed and then analyzed …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …

production, marketing and certification of organic foods. Major supply issues, such as the small production base and the low rate … organic industry and help identify marketing opportunities and develop strategies for meeting market requirements and …

, trying to analyse the present scenario for organic agriculture with the lenses of the 4Ps marketing management paradigm. The …