Schroeder, Ted C.; Tonsor, Glynn T.; Pennings, Joost M.E.; … - Western Agricultural Economics Association - WAEA - 2007
Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created … policy debates, sparked heated trade disputes, and generally contributed to beef industry frustrations. Better understanding … of the forces causing observed consumer reactions in light of beef food safety events is critical for policy makers and …