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The relevance and importance of marketing in innovation management has been questioned in recent years. Marketing has … been blamed directly or indirectly for poor returns on investment in innovation, and marketing models of the diffusion of … its critical role in innovation management. We review some recent research that has already started this "reinstatement …
Persistent link: https://www.econbiz.de/10010693761
Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have … studies on relationship marketing-innovation topic, from the first references to the current complex approaches. The effective … of the innovation and new product development processes. The paper also outline the different perspectives to understand …
Persistent link: https://www.econbiz.de/10010737134
High levels of product innovation activity are occurring through key companies leading and developing stakeholders … innovation, value co-creation allows the company to use relationships with customers and other stakeholders during the generating … of the innovation and design process not only as a simple informants.The objective of the study was to describe the way …
Persistent link: https://www.econbiz.de/10010737138
been known for many years about the way innovation takes place and finds that many of the shortcomings of RIU in Asia were … precisely because lessons from previous research on agricultural innovation were "not put into use" in the programme … research: (i) Promoting research into use requires enabling innovation. This goes beyond fostering collaboration, and includes …
Persistent link: https://www.econbiz.de/10010856317
agricultural research should be used for innovation. The paper suggests a number of novel entry points for projects promoting … contested visions of research and innovation within the programme and between the programme and its donors and other …
Persistent link: https://www.econbiz.de/10010856438
In this publication the author took up attempt introducing main tendencies in creation aims of contemporary organizations. One of them is co-creation value by organization and its clients. Realization this aim demands change of the predominant management logistics and directing its on systematic...
Persistent link: https://www.econbiz.de/10011007880
Innovation management is one of the most important tasks for managers in order to make their organizations successful … future. Second, we established that the following three factors have an impact on innovation and creativity: (1) work and … summarize, the level of innovation and creativity of employees is influenced by their overall satisfaction in an organization. …
Persistent link: https://www.econbiz.de/10011009240
завдань.The article deals with the improvement of innovation development in railway transport of Ukraine. This paper addresses … the problem of innovation development in railway transport of Ukraine and the priority areas of innovation management in … railway transport of Ukraine. The current trends of innovation management also reviewed and analyzed and is the main trend of …
Persistent link: https://www.econbiz.de/10011215019
В статье рассматривается проблема ресурсного обеспечения инновационной деятельности на уровне предприятия. Автор определяет теоретическую основу ресурсного...
Persistent link: https://www.econbiz.de/10011221573
інноваційним процесом.In the article the questions of the definition of the essence of innovation management at the enterprises …. Innovation management is seen as an integrated whole process of management of innovative activity of the enterprise at all stages … of the production cycle and sales. Functional innovation management aimed at efficient management of the process of …
Persistent link: https://www.econbiz.de/10011246436