Lately, a new trend has specially outreached on the Information Society that of Social Computing. Starting from a citizen-focused model of health seamless provision of services, this paper analyses some current Web 2.0 initiatives on the Health sector. These opportunities would not be fully...

With the rising number and importance of projects in diff erent business and other areas, the need to support persons in charge of or working on projects is becoming more and more topical. Accurate and timely data about project plans, actual progress and costs, proposed solutions etc. are of...

The business world is changing at a fast pace. The multinationals, the relocation of the production centers, the virtual integration trend of companies, the ubiquitous text, audio and video communication channels and devices, the overwhelming amounts of information, the power of the new...

Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief...

The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our...

Extensive usage of the Internet as a marketing tool began approximately fifteen years ago, resulting in the development of the Internet marketing as a distinctive field within marketing theory and practice. Since then, the Internet usage and its technological properties have evolved...

В статье административный подход раскрывается как комплекс универсальных действий, способов воздействия по формализации, регламентации, контролю и...

В статье предложены методические рекомендации по оценке эффективности функционирования системы управления маркетингом. Методика заключается в проведении...

В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...

В статье рассматриваются факторы формирования «новой экономики», изменяющей модель конкурентоспособности современных промышленных предприятий на основе...