Existing literature, based on signaling theory, suggests that money-back guarantees (MBGs) will be utilized by high-quality firms, where high quality is defined as a low likelihood of product return. However, in today's world, MBGs are ubiquitous among major retailers, even when the likelihood...

Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...

We analyze price and quality competition in a vertically differentiated duopoly in which consumers have a preference for variety. The preference for variety is a consequence of diminishing marginal utility for repeated experiences with the same product. We find consumer variety seeking can...

The article suggests theoretical methodological points of banking competitiveness strategic management, proves the system of its realization principles, works out a gnosiological basis that determines the object of the research as initial basis of organization of bank strategic development...

The study is devoted to formation of the competitive strategy of a commercial bank on the basis of use of the methodology of the game theory. Competitive strategy is formed under conditions of a game, which has the studied bank, direct competitors and external environment. The game is not...

The goal of the article lies in the study of essence of the "competitive environment of the market of banking services" notion and assessment of suitability of modern approaches to its segmentation for justifying the bank competitive strategy. On the basis of analysis and synthesis of...

Рассматривается содержание конкурентной стратегии предприятия, основная цель и назначение ее реализации. Представлена схема факторов, определяющих...

The Considered mechanism to competitions of the rail-freight traffic with the other type of the transport. The Installed contents forming mechanism: object, subject, subjects, methods to competitions, competitive ambience, competitiveness, competitive advantage and competitive strategy.

В статье определена зависимость между конкурентной стратегией и оперативным уровнем управления логистической системой предприятия. Представлено решение...

Исследование посвящено формированию конкурентной стратегии коммерческого банка на основе использования методологии теории игр. Конкурентная стратегия...