The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

The company’s success depends much on the employees contribute. But finding the right employees and tie them to the company over a long period is not easy. The competition on the job market becomes harder and harder. Also the conceptions concerning the ideal employer are becoming much more...

Mergers & Acquisitions sind ein haeufiges Phaenomen in der heutigen Wirtschaftswelt, mit hohen Misserfolgsraten von ca. 50 bis 70 Prozent. Falsches oder mangelndes Management personeller Faktoren ist haeufig dafuer verantwortlich. Im vorliegenden Buch wird das Human Resource Management in der...

Wenn es um die Stärkung der Innovationskraft von Unternehmen geht, ist eine gute Personalpolitik von entscheidender Bedeutung. Träger der Innovation ist das Humankapital, das in Unternehmen kritischer Engpass in doppelter Hinsicht ist: Als Entscheidungsträger definiert es die...

In Zeiten des demografischen Wandels und der damit einhergehenden Verknappung qualifizierter Fach- und Fuehrungskraefte wird es fuer Unternehmen immer schwieriger, sich als attraktive Arbeitgeber zu positionieren. Daher widmen sich Personalverantwortliche zunehmend der Rekrutierung von jungen...

While the perceptual nature of corporate reputation is rarely contested, the role of governance and firm financial performance does not have the same consensus. As reputation is an embedded capability that cannot be distinctly valued or traded, the ambiguity in reputation generation clouds...

Recent corporate governance literature on gender diversity within boards has linked the effect of an increase in gender diversity to the firm’s corporate reputation. This paper analyzes the media impact of appointing new directors of Spanish companies at a particularly significant moment,...

During the last decade corporate reputation as one of the central efforts of corporate citizenship behavior has gained increasing attention in scholarly research, as has the way that reputation can serve as an instrument for business purposes. This poses the question of how such reputation will...

This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives...