The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

The company’s success depends much on the employees contribute. But finding the right employees and tie them to the company over a long period is not easy. The competition on the job market becomes harder and harder. Also the conceptions concerning the ideal employer are becoming much more...

Mergers & Acquisitions sind ein haeufiges Phaenomen in der heutigen Wirtschaftswelt, mit hohen Misserfolgsraten von ca. 50 bis 70 Prozent. Falsches oder mangelndes Management personeller Faktoren ist haeufig dafuer verantwortlich. Im vorliegenden Buch wird das Human Resource Management in der...

In Zeiten des demografischen Wandels und der damit einhergehenden Verknappung qualifizierter Fach- und Fuehrungskraefte wird es fuer Unternehmen immer schwieriger, sich als attraktive Arbeitgeber zu positionieren. Daher widmen sich Personalverantwortliche zunehmend der Rekrutierung von jungen...

Wenn es um die Stärkung der Innovationskraft von Unternehmen geht, ist eine gute Personalpolitik von entscheidender Bedeutung. Träger der Innovation ist das Humankapital, das in Unternehmen kritischer Engpass in doppelter Hinsicht ist: Als Entscheidungsträger definiert es die...

The purpose of the study is to measure and validate the corporate reputation scale (CR) and to examine its factor structure and nomological validity in banking sector in Indian context. The data were collected from 240 customers of three selected private banks and three public banks. Exploratory...

The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in...

Although it is well accepted that corporate communication has a direct impact on corporate reputation, little is known about the link between firms’ social media communication strategies and the formation of firms’ reputations in an online environment. This article contributes to this body...

Across four experiments, participants saw companies as capable of having ‘agentic’ mental states, such as having intentions, but incapable of having ‘experiential’ mental states, such as feeling pain. This difference in mental state ascription caused companies to elicit anger as...