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Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure

Taejun (David) Lee; Chung, Wonjun; Haley, Eric - In: Journal of Consumer Policy 34 (2011) 4, pp. 455-474

Persistent link: https://www.econbiz.de/10009403342

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

TAEJUN (DAVID) LEE; YUN, TAI WOONG; HALEY, ERIC - In: Journal of Consumer Affairs 46 (2012) 2, pp. 260-287

Persistent link: https://www.econbiz.de/10010578594

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

HO-YOUNG (ANTHONY) AHN; PARK, JIN SEONG; HALEY, ERIC - In: Journal of Consumer Affairs 48 (2014) 1, pp. 175-194

type="main" xml:id="joca12028-abs-0001" <b>Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk...</b>

Persistent link: https://www.econbiz.de/10011153174