Today's markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive factor. In...

Today’s markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive...

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...

"This paper deals with economic motives for and personnel-management consequences of reducing the number of hierarchical levels from the point of view of fairness aspects. A transition to flat hierarchies can, under certain circumstances, have serious consequences for employees who are directly...

Vogelgrippe löste im Februar 2006 eine immense Welle von Medienberichten aus. Wie wurden Berichterstattung und politische Maßnahmen wahrgenommen? Eine Meinungsumfrage und Experteninterviews ergaben: In einem beachtlichen Umfang empfanden die Bürger die Berichterstattung als angemessen, die...

"This paper deals with economic motives for and personnel-management consequences of reducing the number of hierarchical levels from the point of view of fairness aspects. A transition to flat hierarchies can, under certain circumstances, have serious consequences for employees who are directly...

"This paper develops scales to measure stigma consciousness in the unemployed and prejudices against them, using a quantitative survey. The requirement for these scales is illustrated in the introduction. The theoretical substantiation of the scale development includes a definition of...

The hazard posed by a rip current depends in part on the ability of beach users to identify a rip current and to associate surf conditions with the potential for rip currents. Understanding which visual features beach users associated with rip currents is an important step in the development of...