Marke : multisensuelle Markenführung
Year of publication: |
2008
|
---|---|
Authors: | Vaih-Baur, Christina |
Published in: |
Public Relations : ein Handbuch. - Konstanz : UVK Verl.-Ges., ISBN 3-8252-8408-5. - 2008, p. 320-325
|
Subject: | Markenführung | Brand management | Wahrnehmung | Perception | Marketingmanagement | Marketing management |
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